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Rick Schneider possesses over 30 years of experience in promotions, media production, marketing, advertising, creative writing, and business management. He has lived and worked in Hawaii since 1987.
Completing studies at Hunter College in theater and film, he worked free-lance in the film industry in New York as a writer, producer and director. In 1978 Rick founded his own production company, Fine Tuning Inc., which he ran successfully until his relocation to Hawaii.
His writing and production credits include MTV video pieces for some of the worldxs top music acts including The Rolling Stones, Willie Nelson, and Kool and the Gang. Also to his credit are numerous documentaries, industrial films and TV commercials including two years of xItxs a matter of life and breathx TV spots for the American Lung Association. In 1979 he formed Ratso Records, a specialty music record label and supervised all aspects of production and marketing including music production, packaging, sales and promotion. Rick is listed in Marqueses Whoxs Who in Entertainment and Whoxs Who in Advertising.
Rick relocated to Hawaii in 1987. He established himself as a free-lance writer and public relations and marketing consultant, producing brochures, advertising, promotional pieces and newsletters for a number of respected local clients.
In 1989 he formed Schneider & Associates as a public relations, marketing and advertising firm. In 1990 he won a Pele award (the Hawaii advertising awards) for a print ad he wrote and produced for the ACLU. In 1994 he conceived and produced From Grass to Glass, a landmark 12,000 square foot museum quality exhibit on architecture in Hawaii for client Gentry Pacific. This exhibit received international acclaim.
Rick founded Wa Nui Records Inc. in 1994, which produces and markets music CDs and tapes. Rick oversees all aspects of production and promotion including product development, production, packaging, promotion, sales and marketing. His most noted local release is the Songxs of Liliuaokalani by the Galliard String Quartet. Wa Nui also ventured into concert and event promotion under a subsidiary, Wa Nui P resents.
In 1997 Rick began working with David Booth and Events International. The following year they formally joined forces, with Rick merging Schneider & Associates with Events International and assuming a full partnership roll in Events International. Together, David and Rick have steadily grown the company.
In his time in Hawaii, Rick has involved himself as a member of the community, working with the legislature and with various community and charity organizations. He is committed to keeping the aloha spirit alive and making Hawaii a better place to live.
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